We've all heard stories of Jobs driving his engineers crazy because he didn't like the aesthetic of something inside the computer that nobody would ever see. The devilвЂ™s in the details and few people were more obsessed with details than Jobs. WeвЂ™ve got to make the small things unforgettable. Never underestimate the power of a bold vision to move your career and the world forward.Д¦. Jobs said Xerox failed because its вЂњvisionвЂќ was limited to making another copy machine. Jobs had the vision of вЂputting a computer in the hands of everyday people.вЂ™ He once said that Xerox could have dominated the entire computer industry because Xerox scientists in Palo AltoвЂ™s PARC research facility were developing the first graphical user interface. In the 1970s personal computers were relegated to the hobbyist market. I would rather gamble on our vision than make a вЂme, tooвЂ™ product.

Once you learn that, you will never be the same again.вЂќ DonвЂ™t just live a life build one.ДҐ. Life can be much broader once you discover one simple fact-everything around you that you call life was made up by people that were no smarter than youвЂ¦shake off this erroneous notion that life is there and youвЂ™re just going to live in it versus make your mark upon it. The rest of the quote is equally as profound: вЂњWhen you grow up you tend to get told that the world is the way it is and your life is just to live your life and try not to bash into the walls too muchвЂ¦thatвЂ™s a very limited life. The entire clip is available here on YouTube. The quote itself is taken from a rare 1995 interview for the Santa Clara Valley Historical Association. Everything around you that you call life was made up by people that were no smarter than you, and you can change it, you can influence it, you can build your own things that other people can use.ДЄshton Kutcher likes this quote so much he used it in a short speech at a recent award show, explaining that itвЂ™s one of the most profound things he learned while preparing for the role as Steve Jobs. For example, Jobs did not ask, вЂњHow do we build a better store than our competitors?вЂќ Instead he asked, вЂњHow do we reinvent the store?вЂќ DonвЂ™t do things better do things differently.Д¤. When I spent one year researching a book on the Apple Store, I learned that Jobs revolutionized the retail business because he asked better questions. For example, in 2010 how many of us would have asked for a third device in between a laptop and a smartphone? Most people would never have asked for an iPad, but once millions of consumers saw it, they couldn't live without it, and it opened up entirely new categories of business applications. Jobs believed in building great products that he would want to use himself. Actually, he avoided them like the plague. Steve Jobs didnвЂ™t believe in focus groups. How does somebody know what they want if they havenвЂ™t even seen it? In fact most successful people donвЂ™t even see вЂfailure вЂ™ they see a result that didn't have the intended outcome.ДЈ. Most people never ask, and thatвЂ™s what separates the people who do things from the people who just dream about them.вЂќ IвЂ™ve rarely interviewed a successful entrepreneur or CEO who hasn't risked failure. вЂњMost people never pick up the phone and call. If youвЂ™re afraid of failing, you wonвЂ™t get very far,вЂќ Jobs once said. вЂњYou've got to be willing to crash and burn. Hewlett gave Jobs the parts and a summer job.

When Jobs was twelve years old he called up HP co-founder Bill Hewlett and asked for spare parts. If he wanted something, he would ask, even at a young age. Steve Jobs didn't hesitate to take risks. And if we want to be great, weвЂ™ve got to risk it too. The greatest artists like Dylan, Picasso and Newton risked failure. This is one of the most powerful success principles we can learn from Steve Jobs: a broad set of life experiences is essential for creativity to flourish.Дў. He believed in taking life experiences and using it as a subtext for something else you're doing, like helping to form the product youвЂ™re creating,вЂќ said Stern.

вЂњAbsorbing culture, art, and history were extremely important to Jobs. Stern included pivotal scenes in the movie showing a young Steve Jobs taking a college calligraphy course and visiting India with his friend, Daniel Kottke. IвЂ™m not dismissing the value of higher education IвЂ™m simply saying it comes at the expense of experience.ДЄccording to Jobs film director Joshua Michael Stern, Steve Jobs felt that life experiences were critical to being creative.

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